One of the best things we ever did at T3 had nothing to do with process, org charts, or new capabilities.
We created a program where we matched the dollars our clients spent on experimental projects.
We called it the T3 Innovation Match.
Clients often knew a project needed to be done, but it felt risky.
New platform. New channel. New approach.
They were putting their necks on the line while we advised from the sidelines.
So we changed the equation.
If a client invested in something we genuinely believed in, we invested alongside them.
That shift changed everything.
It stopped being “the client’s risk” and became a shared bet.
Decisions got braver. Trust deepened. The work got better.
It was transformational for our clients and, even more so, for our business.