Embracing Irrationality

Rational thinking is expensive. It costs organizations millions of dollars and precious competitive advantage every year. And yet, effective innovation is as natural to humans as eating or sleeping. Our brains are wired for it. We need only get out of our own way — and start thinking irrationally.

Embracing Irrationality rewires your brain and your company to drive meaningful change. It shows you how crazy thinking can save your career, your company, and possibly the world. 

With the book’s guidance, you’ll learn to practice irrationality-in-action by removing constants from your mindset, seeing the world devoid of those constants, and identifying what the world might look like with those constants removed. 

By redefining and embracing irrationality, leaders and organizations can deliver the holy grail: maintaining short-term performance while dreaming up and delivering innovation opportunities that transform the organizations of tomorrow. 

Revenue and creativity are not at odds; they are bedfellows. And there’s often a fine line between “crazy” and “genius.” 

Embracing Irrationality teaches everyone — regardless of role or status — to be an irrational visionary that transforms not only their organization, but their life. 

Irrational Thinking in Three Parts