ServiceNow’s Q1 results say a lot about where enterprise SaaS is headed.
It was another monster quarter:
25% subscription revenue growth
More than 1,000 new customers
125% net expansion rate
But the numbers aren’t the full story. The real insight is where the growth is coming from. CRM is taking center stage.
With the acquisition of Logik.ai, ServiceNow is pushing deeper into customer-facing workflows. This isn’t just about IT anymore. It’s about owning the entire customer lifecycle, from quote to cash, with intelligence and automation built in.
This signals something much bigger for the category. The future of CRM is workflow-first, AI-native, and deeply integrated across the stack. The walls between the back office and front office are coming down. ServiceNow is positioning itself at that intersection.
Customer experience is no longer confined to traditional CRM. It’s a full-enterprise opportunity.