Deloitte just announced it is rolling out Anthropic’s Claude across 470,000 employees and establishing a Claude Center of Excellence to certify 15,000 professionals.
At first glance, it sounds like another enterprise AI partnership. But it is actually something bigger: the end of optional AI.
For years, companies have treated AI adoption as a personal choice. The brave few experiment. The rest wait it out. That is not transformation; it is hesitation disguised as progress.
Deloitte’s move flips the model. By standardizing one tool, one workflow, and one language, they remove the ambiguity that slows organizations down.
The question shifts from “Should I use AI?” to “How well do I use it?”
The Center of Excellence, with its certifications, badges, and rituals, is not just governance. It is a cultural operating system. It turns curiosity into competence and competence into community.
When AI use becomes expected, not encouraged, change stops being theoretical. It becomes muscle memory.
Innovation starts with experiments.
Transformation starts when the experiments end and everyone moves together.